Creating a Crawlable Site
In terms of SEO, creating a crawlable site is the most important issue when launching a site. There is no point having unique and fresh content but cannot be searched from the search engine index.
To allow the bots (spiders) to crawl successfully throughout the site, the pages are to be linked up via text links. The bots do not follow flash or Javascript powered navigation system. Therefore, it is advised to utilize CSS based navigation to ensure that the site is indexed. If for some reasons that a site must adpot flash or Javascript for linking, the Webmaster can include a set of text link at the bottom of every page for SEO purpose.
It is also encouraged to create a Google sitemap because it tells the search engine what are the pages in a site and how often are the content updated. This is particularly useful when some pages are not linked to within the site.
According to Google Webmaster Guidelines, it is advised to have a static and short HTML link destination rather than a dynamic URL.
The bots will not index password protected pages. For example, if a page can only be accessed by logging into the system, then it will never be indexed by the search engines. Bots will always view a page as a general user.
To conclude, search engine likes to index simple and content rich pages. A simple and crawlable site with great content is the essential criteria to Search Engine Optimization.
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